No account casinos grow in popularity across Scandinavia
Recent trends have suggested that many players across Scandinavia are abandoning traditional online casinos and opting instead for no-account alternatives which have been made available through systems like Trustly’s BankID solution.
There is clearly a growing demand for these kinds of systems as Trustly operates in 29 different countries and is used by an ever-increasing customer base of 600 million people.
The most likely reason for the drive towards Pay n Play casinos is that they contain none of the usual hassles found on other sites, such as lengthy sign-up procedures, insecure details, and drawn-out deposit/withdrawal methods.
Players can sign up in seconds using the BankID system as this is all completed through the same systems used to log in to their online banking. It is now possible to start playing on a casino site with little more than a pin number.
As well as being simple to use, BankID is also incredibly secure. Trustly uses unique digital signatures for every player as well as encryption on their end and the casino’s end.
Once funds have been deposited, the player can return to them when they like and log back in quickly if necessary.
New trends cause Trustly to expand into other markets
Currently, Trustly is only licensed in Scandinavia but as their popularity grows, it is likely there will be further discussion about opening the system up to more markets. This may prove problematic as in other countries BankID would have access to more personal details such as social security numbers.
However, laws within this area are forever changing and updating. For example, The Netherlands has recently submitted proposals for its own online casino rules to the European Commission for further examination.
No-Account casinos are definitely changing the landscape of online gaming and this is reflected in the statistics. For the third time in a row, the Financial Times has named Trustly as one of the fastest-growing companies in Europe. This is hardly surprising considering their annual growth exceeded 362% in the 3 years between 2014 and 2017. They are also the 7th biggest fintech company in Sweden.
It’s clear that in order for there to be more online casinos without lengthy sign-up procedures, Trustly’s BankID system needs to be more widely adopted in different global markets. Making the switch to Pay n Play becomes a necessity as no-account casinos become more and more common.
Trustly is clearly attempting to bring about Pay n Play advancements in other markets beyond Sweden, recently gaining notoriety in Estonia by sponsoring the Mare Balticum conference.
In other Scandinavian countries, such as Norway, no account casinos pose a challenge to government-backed casino operators like Norsk – the only online casino operator in the country licensed to advertise their products.