New Pay n Play casino launched in Estonia New Pay n Play casino launched in Estonia

Betsson launches a new Pay n Play brand in Estonia

Betsson has unveiled its new online casino brand,, for the Estonian iGaming market. The site will use a Pay n Play system, making payment procedures simpler, faster, and more secure for its customers.

Various online sports betting, live casino games, and hundreds of slot titles are available to play now on the site. will operate on Triogames Ltd’s license which will already be well-known to many Estonian players as they already own the popular brand Betsafe.

Through the simple sign-up procedures involved in Trustly’s Pay n Play system, players in Estonia will quickly be able to register with and start playing.

They are offering over 500 casino games from the likes of NetEnt, Play N Go, Microgaming, and Isoftbet. Classic games such as Blackjack and Roulette are also available. Further, there is a large choice of sports betting markets to choose from including football, basketball, eSports, and more. Bet-in-play options are also available.

Keen to appeal to other markets besides the Estonian one, the website is available in three different languages: Estonian, Russian, and English. plans to expand further into Estonian market

Betsson Group discussed their new venture in more detail in a press release. They have announced plans to evolve the brand further by expanding on their portfolio through the addition of several new, exciting providers; some of which are exclusive to the Estonian market. This is no surprise when considering how much wide-ranging experience Betsson group has in implementing multi-brands strategy in various other markets. They are also looking to continue offering an exciting range of short-term, easy-to-participate targeted offers.

Betsson Group Commercial Director (CEECA) Kaido Ulejev commented upon their strategy, suggesting the launch was a logical step for the brand:

“We understood that even in a relatively small market such as Estonia, our consumers form part of different segments. These segments are unique, and we needed to launch a new brand in order to address a different segment group. The idea behind SuperCasino is to provide simple, accessible entertainment in the best way possible.”

Despite having a relatively small population of only 1.3 million, the Estonian online casino and iGaming industry was worth over 60 million euros in 2019. Combined, online and land-based sports betting has produced more than 200 million euros.

These figures are incredibly impressive when considering that online gambling is only in its tenth year of operation in Estonia, with the sector initially starting in 2010.

There is clearly a growing audience for online casino games, with the Estonian market keen to attract interest from foreign markets – the recent Mare Balticum summit was held in the country’s capital, Tallinn, with Trustly acting as one of their general sponsors.