Trustly published a new report on its latest customer satisfaction survey in the trading sector
In a recent interview, Mr. Philip Ternhem who’s the current senior sales manager of Trustly revealed new details about the latest report on the customer satisfaction survey tackling clients' needs in the trading sector. This is a real opportunity to get an insight into the Trading activities of the Swedish fintech company.
In the financial world, transparency is an appreciated virtue. Such a report is not only an opportunity to highlight the company’s success but also a way for economic regulators and customers to get a glimpse of the company's performance.
The new report has been written in a very informative manner and aims to highlight the experience of clients in the trading industry.
Objectives and reasoning behind the report.
Making sure to obtain a liable database to work with, and to cover all the different needs from individual clients, the company conducted an important survey stretching several months. In the survey, more than 2700 active traders were interviewed.
The data collection took place in 6 different markets across 3 continents, intending to determine and solve the issues encountered daily by users Trustly's solutions for the trading industry.
Here are some of the questions Mr. Ternhem answered during the interview:
How would you define Trustly?
In a few words, Trustly is an online banking platform that offers fast payment solutions to various sectors and merchants around the world. The efficiency and speed of our services ensure the complete satisfaction of our clients.
In which markets did you conduct the survey and according to collected data, what are the most recurring problems encountered by customers?
To do it right, we had to do a field survey of the markets in 6 different European countries, including the United Kingdom, Finland, Poland, Sweden, Germany, and Spain.
We are more than satisfied with the collaboration of the traders, who voluntarily agree to participate and answer our questions.
One thing for certain, they were all unanimous on the speed issue. for almost everyone, the execution speed of transactions is one, if not the most important selection criteria for choosing a financial platform. Needless to say, that, customers seek a platform that can assure secure and fast transactions when depositing, as well as during the withdrawal procedures. This is true for online casino players as well.
According to traders, what are the major issues when dealing with manual transfers?
As the name suggests, not only slow, manual bank transfers are often prone to human errors. Mainly because customers have to fill in all sensitive data and information such as the IBAN and SWIFT numbers manually.
According to the survey, at least 30% of the people we asked the question to, think that manual bank transfers are not very practical. On average, it takes at least one to three full working days for the money to move from one account to another. And almost 30 hours to complete a withdrawal request. All this wasted time does not work in favor of the traders.
What would the perfect platform look like for traders?
No doubt, all traders are looking for the same thing. They want to be more agile and reactive to their environment, which is one of the fastest in the world. The many problems caused by ineffective transfer platforms require constant supervision by the support staff. And this is very costly for some companies, especially those established in countries like Sweden or Germany.
The ultimate goal would be to find a reliable platform, able to handle fast transactions in both directions. Once the above secured, traders can then turn their attention and keep the focus on making good use of the opportunities in trading.