GiG enters agreement with Casumo to operate new Pay N Play casino brand Mill of Magic
Gaming Innovation Group (GiG) has recently announced that it has signed a long-term agreement with Mill of Magic, a new venture by Malta-based operator Casumo. GiG will power the new pay n play casino, through the provision of its platform, data platform, and GiG logic platform.
The deal is based on a fixed fee contract for a minimum of two years with the offering expected to go live by Q4 2020. GiG will be watching the site closely as forecasts suggest the partnership with Casumo will make a positive contribution to GiG’s revenues from 2021 onwards.
GiG launched its first pay n play product, GutsXpress, in 2018, though the business has since divested its B2C assets to Betsson.
Pay N Play, a system that has been revolutionized by Trustly, continues to assert itself as the preferred method within the online casino and iGaming sectors and is even pursuing the brick-and-mortar casino market with Trustly Live. Through new site Magic Mill, GiG and Casumo are clearly looking to capitalize on the continued success of Trustly’s system.
Casumo and GiG comment upon the agreement
Casumo chief executive Shelly Suter-Hadad was delighted with this new deal: “We are thrilled to be expanding our partnership with GiG for the launch of our new Pay N Play casino, which will further diversify our group’s offering and enable a new channel for growth…Together we’re looking forward to bringing another distinctive brand and strong product to market later this year.”
Richard Brown, CEO of GiG further added: “We are very pleased to continue our partnership with the Casumo group by signing them onto our platform for a new brand launch. We have worked with their sister brand, Dunder for several years, they have always prided themselves on first-class quality of product, services, and marketing. We are sure they will deliver success in the Pay N Play market as well and we are pleased to be part of the project.”
Who are GiG and Casumo?
GiG is a technology company that specializes in serving the iGaming industry, offering cloud-based services and performance marketing through B2B solutions with licenses in Malta, the UK, the USA, Germany, Spain, Sweden, Spain, and Romania.
The firm was incorporated as Donkr International Ltd in 2008 in Malta. Originally the holdings company of Innovation Labs Ltd, it became Gaming Innovation Group Ltd in 2012. Since then, they have continued rising with their core focus currently being to grow products Rizk and Guts as casinos and sports betting brands.
Casumo, on the other hand, is an online casino operator that has been operating since 2012 with a focus on delivering unique experiences to its players. The brand is very much appreciated for its charitable works in different communities. They were one of the first firms to offer loyalty points through simply playing games on their site. These points could then be exchanged for the chance to earn rewards and extras. Casumo operates a portfolio of popular titles such as Reel Races where players can take part in timed casino tournaments.